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The beauty industry got us used to inject toxins, acids and fats into our skin, but now it's our own blood that is being used in a new cosmetic procedure promptly nicknamed "the vampire facelift". Always more than eager to obtain the promise of eternal youth, Hollywood has made these controversial facelifts famous in their own right. The vampire facelift is now becoming a growing cosmetic trend around the world.

Contrary to its name, however, the vampire facelift is not a surgical procedure, and therefore not a real facelift. Vampire facelift – or PRP Injection Therapy, as it is officially known (PRP platelet rich plasma) – is a non-surgical cosmetic procedure which involves drawing your own blood from the blood vessels, processing, and then re-injecting it into the face.

The blood used in the procedure is spun in a centrifuge to separate the platelets – this is a gel-like cell fragment containing growth factors such as proteins and enzymes that activate the new stem cells. The oxidant-rich platelet plasma is then combined with synthetic fillers such as Restylane or Juvederm, and injected back into your skin.

Vampire facelift procedure promises to rejuvenate your skin by stimulating your skin's natural collagen production, with the hope of eliminating the old acne scars, fill fine lines and wrinkles and plumping up sunken cheeks. Your skin should as a result look less gray, and more youthful and radiant; the effects should last for up to two years.

The Vampire Facelift – Twilight For Your Skin