Caps "Carhart" - a designer embodiment of street culture
"Carhartt" - in the past - a company for sewing a working uniform, nowadays it is a cult company engaged in the production of simple but high-quality clothes.
Growth of the company
The founder of the firm "Carhartt" is Hamilton Karhartt, who was indifferent from childhood to clothes and once worked on sewing things for the working class. Already in 1889, in Detroit, he decided to embark on a "solitary voyage" and set up his company. The main parameters on which the production was oriented are quality and convenience. Representatives of the working professions at once approved the strength of tailoring, the availability of convenient pockets and all kinds of fasteners. And Hamilton paid due attention to the development of each thing individually. For hundreds of years, comfortable clothes for every day and the "Karhart" hats have become the epitome of simplicity, comfort and style.
The secret of popularity
Hamilton's task was to create incredibly durable clothes made of materials that are easy to clean. Access to a wide range of consumers has made the company very popular. Many appreciated the conciseness of design and fabric, the most durable in those areas that are most rapidly worn out. Over time (already in 1994) clothes and hats "Carhart" reached the European level. They are created on the basis of the strictest principles of quality and ergonomic design, resistance to wear in combination with a pleasant body material.
Nowadays, the clothes of this American brand are aimed at workers and freedom-loving youth who are not alien to the most extreme sports - snowboard, skateboard and others. New-fangled gizmos, heavy shoes, accessories, which are not affected by severe frosts and hats, "Carhart" is a trend of urban motives, support of street subcultures, as well as one of the main attributes of street music lovers, breakdancing, DJing, bmx.
Collections every season
The firm is based on the creation of working class clothes (as in the good old days) and street fashion, which are updated every season. In the first direction clothes of maximum strength are presented, which leaves complete freedom of movement - shoes, durable jackets and special clothing. In the second - "street" direction for young people - you can find more original clothes and accessories. This is the famous "Carhart" hat, and breathable shoes, as well as windbreakers, sweatshirts, T-shirts, jeans from Japanese denim.
For creative and sports personalities
The firm has gained popularity among numerous inhabitants of big cities. Also clothes and hats "Carhart" are worn by artists, musicians, fans of surfing and skateboarding, because collections emphasize originality, freedom and disobedience to generally accepted standards. Now the company has opened its own point in Russia! "Carhartt" in Moscow can be purchased at the newly opened brand clothing store on Dmitrovsky Lane, 7. Okhotny Ryad metro station. "Carhart" is already more than production. This style of life, the fidelity of its ideology, various festivals dedicated to the art of graffiti, and numerous exhibitions, as well as an important part of street culture.