Products Procter \u0026 Gamble, which conquered the whole world
Today, probably, any person can not imagine a day without a deodorant, soap or toothbrush. Household chemistry is an indispensable attribute in every home. Now on the shelves in the store a huge selection of powders, gels, detergents and cleaners. With ease, you can find a product that solves any problem in the house - whether it's stains on clothing, stale fat on the stove, or hair that is prone to cross-section. All of this we owe to two wonderful people, William Procter and James Gamble. They in the middle of the 19th century founded the company for the production of goods for the home - Procter \u0026 Gamble.
Now the company occupies a leading position in the consumer market and the 20th place in the Fortune 100 rating. It has more than a million shareholders, about 150,000 employees.
Procter \u0026 Gamble is a worldwide, large-scale company. Its main office is in America, in Ohio, and investors - in more than 75 states. Procter \u0026 Gamble products are high quality and affordable. Goods are trusted by consumers around the world. The company not only takes into account the needs of customers, but also embodies their desires in new, improved products. Also, Procter \u0026 Gamble is the founder of the "brand system". More than 3000 trade marks of the company are sold almost in all countries of the world, and the income for a year exceeds 76 billion dollars.
The main activities of the company
For today the enterprise represents on the market about 50 trade marks. Its activities are directed to three main areas:
- body care products;
- household chemicals;
- goods for health.
Household chemicals Procter \u0026 Gamble provides almost half of the annual turnover of the company.
In our country, the company Procter \u0026 Gamble came in the early 90's. Its products were divided into two categories: goods for personal use and professional use. The second group includes products of large volume, intended mainly for corporate customers. These are dry cleaners, boarding houses, hotels, motels.
Procter \u0026 Gamble products
The most popular brands are Procter \u0026 Gamble:
- chemistry and household goods - Ariel, Charmin, Comet, Mr. Proper, Lenor, Dreft, Pampers, Ace, Duracell, Fairy, Ambi Pur;
- care products - Head \u0026 Shoulders, Tampax, Blend-a-med, Wella, Gilette, Shamtu, Braun, Old Spice, Naturella, Olay, Londa, Mach 3, Always, Shandy.
In addition, the following products are sold through intermediaries: Pringles chips, Vicks drug, Max Factor products.
Procter \u0026 Gamble products are not the only products on the market today. The main competitors in the production of products are:
- Colgate, Palmolive, Hill's pet food;
- L'oreal Paris;
- Schwarzkopf / Henkel;
Very well-known in the company are products Oral-B and Blend-a-med. After all, each person's teeth require attention, careful care, quality care products, and the goods of these brands will help solve many of your problems. This caries, tooth sensitivity, stones, plaque, unpleasant odor. Trademarks offer the following products: toothpastes, conventional and electric brushes, yarn, rinse. Manufacturers guarantee high quality and positive results after a few weeks of using the product.
A fairly broad target audience for Gillette products. It is in demand both in young men and in adult men. Her goods for a clean and light shave conquered the whole world. These are razors, antiperspirants (gel, hard, in the form of sprays), means before and after shaving for all skin types, toilet water. The technology of Gillette is unique.
Development and improvement of products
Procter \u0026 Gamble actively cares about the environment. Constantly in search of alternative methods of waste disposal. Since in the production and use of products are often formed by solid waste, the company adheres to three new safe methods:
- Significant reduction in waste during activities.
- Development of improved packaging, which, in turn, minimizes waste.
- Attraction to the price policy. That is, support for authorities and bodies that are trying to optimize the waste system by setting a price rate.
The harmlessness and non-toxicity of the goods are stated by the representatives of Procter \u0026 Gamble. Rospotrebnadzor issued a decree in summer on the withdrawal of some products from the sale. Under the impact, a dishwashing detergent, powders.
Although many now ask about compliance with safety standards, all products of Procter \u0026 Gamble fully meet sanitary standards, standards and requirements.