How to organize concerts in your city? How to organize a concert of the band? How to organize a charity concert of a star
- home and family
- How to organize concerts in your city? How to organize a concert of the band? How to organize a charity concert of a star?
The ability to organize an event is an important skill of every modern person. For a musician, a concert is the main format of his work and the source of income. Many creative people resort to the help of professionals. Agents and managers are able to properly organize an advertising campaign, find resources, sell tickets. And the artist's task is to light the hall with his inspired creativity. In the history of art there is a natural symbiosis between the musician and the manager.
I see the goal, I believe in myself
What if I can not hire a professional agent? How to organize concerts? First, decide on your priorities. Do you want to hold a charity concert? Or just share the results of your creative work? Is your goal to make money? The further actions depend on the choice of the task.
The easiest option is to make friends with your music. How to organize concerts in this case? The easiest way to spend an apartment. Home concerts were very popular in the USSR in the second half of the last century. Moscow and St. Petersburg rockers did not get along with the official culture and had to act secretly.
Home concert, or Back to the USSR
In those days, the traditions of the apartment were formed. Several musicians played acoustic instruments. No sound equipment was used. The audience was not enough. They could talk freely with musicians, and often concerts passed to feasts or simply friendly dialogue.
Today, within the framework of the apartments, the use of sound recording equipment is possible. And the speakers and amplifiers will disturb the public order and prevent neighbors. The exception is private home ownership. To carry out the apartment does not need an official permit, renting a room, advertising, in general, any costs. Enough free space, which will be provided free of charge by one of your friends. Less than a flat is only one - a lack of income.
Assistance to a non-profit organization
How to organize concerts, if you need to raise money for a good cause? Urgently need a small amount? Refer to friends and acquaintances. But instead of trivial asking for debt, organize a concert-feast in your apartment. Let it be a small party. Tell the audience about your problem or arrange a presentation of the project. Install the box to collect money. It should look bright and attract attention. For those who prefer electronic payments, it is necessary to print bank details. Hang the sheet in a prominent place, and also distribute it to everyone present.
Think about the possibility of controlling your friends for your expenses. They need to understand what their money will go to. How to organize concerts for charitable societies and non-profit organizations? Here, a simple apartment can not do. It is necessary to attract a lot of money. Therefore, a competent advertising campaign is needed.
What to show to the viewer
Identify the target audience. Studies show that charity is donated to people of all ages and social strata of society, but most of all - young men and women after forty. Both categories of citizens belong to the middle class. Unfortunately, these are completely different target audiences. It is not possible to create a general advertising campaign for them.
How to organize a charity concert and determine your target audience? Do your own research. Start with the experiment. Try to conduct an advertising campaign on the main square of the city. It can look different. Pass out passers-by leaflets and free demo recordings of artists. Entertain the walking people, and they will be grateful for it. You can arrange a small auction. Sale of toys made by own hands, unpretentious drinks, calendars, magnets and all other small things will attract the attention of citizens.
Target Audience and Repertoire
Pay attention to who donates most of all. You can involve a special observer in the study. So you define your target audience. Such an advertising campaign requires a lot of investment. To avoid this, try to attract volunteers.
The target audience has been studied. But how to organize a concert? The next step is the image and repertoire of artists. Learn the musical tastes of your future viewers. To do this, it is sufficient to monitor social networks. Pay attention to the profile communities. For example, ladies of the Balzac age gather in groups dedicated to the family, children, culinary recipes. Check what other communities they are in, whether they fast music. There are bikers, hipsters, yuppies, as well as representatives of other subcultures and social strata of the society.
The musical tastes of the target audience have been studied. Before organizing a concert, introduce the artists to the repertoire. Along with the musicians, make a list of songs in a certain sequence. Do not forget that concert numbers should be contrasting - for a quick product you should definitely follow a slow one. Include performances by artists of other genres: dancers, humorists, circus performers. Male numbers should alternate with female numbers. Do not forget that such an event does not last more than one hour. Do not take breaks between compartments. Otherwise, after the intermission, you will not reach the audience.
The image of the musicians and the tasks of the producer
Attention should be given to the appearance of artists. If you are interested in how to learn to organize concerts, take care not only of the costumes and makeup of the group, but also about their manner of holding onto the stage. For a young audience, sharp movements and extravagant appearance of the musicians are appropriate. Viewers of the age will not like it. They will appreciate the calm and contemplative mood of the event. In addition, it is necessary to take care of renting high-quality sound equipment, hiring professional lighting technicians and even controlling the cleaning of the auditorium.
How to organize concerts correctly? This is quite difficult. Among managers and organizers, the popular expression is popular: "If you want everything to be good, do it yourself." This wise aphorism captures the main problem of all leaders. Find responsible executors is one of the most difficult tasks. Therefore, the organizer needs helpers who control different areas of work. It is desirable that you fully trust these people.
As you know, creativity and discipline are incompatible concepts. Exceptions to this rule are rare. Artists can bring a lot of trouble. Want to know how to organize concerts in your city? Achieve success in the field of Producership. Earn money for yourself and the artists. And then the best musicians will come to you. From them one should choose the most talented and disciplined. Then success is assured.
Where to hold a concert
A separate problem is renting a room. Well if the city is the Palace of Culture, club, stadium, philharmonic or something like that. And you have money to rent. If there is no professional concert hall, you need to include imagination. Want to know how to organize a concert of a band performing rock or pop music? The creative team needs a rehearsal room. Most likely, the group already has a roomy garage or warehouse, where they regularly gather. You can decorate this room and hold a concert there. Each city has a large warehouse or production hall. It must be thoroughly cleaned. And then it is ideal for a rock performance.
How to organize a concert of the group, will tell the practice of holding festivals of contemporary art. Often they are in the territory of abandoned factories and factories, decorated in the loft style. Huge rooms have almost no partitions. Functional zones are distinguished only by scanty scenery. Musical performances take place in a small room. There are also exhibitions of installations, souvenir trays and canopies with fast food. Try to adopt this practice. Lease part of the premises to merchants. For this you need to have an official permit. To get it, you have to work hard. But the profit to you is assured.
To lead is to foresee
Well at the entrance to the hall to organize the sale of discs with the records of the group. If the collective is known only in your city, it is likely that on the Internet their music is not yet available. Just no one had time to download. Therefore, fans with pleasure will buy the songs they like. Holding a concert in an abandoned production room can cause some problems. For example, there may be no sockets for connecting audio equipment. All possible problems must be carefully studied long before the concert begins. And try to eliminate them. A good manager foresees all possible difficulties beforehand.
How to organize a concert of a star? And what is the limit of the amount of the fee? Such questions are often asked by young art directors of numerous nightclubs, which now appear in each city as mushrooms after the rain. Beginning managers should be aware that the costs will not be limited to the star's fee.
Large funds will be spent on moving the artist and his team, as well as for living. The star will not stop at a cheap hotel and eat in the dining room. There is no guarantee that you will make a profit. It is more likely that there will be losses. Another complication is the drafting of an agreement. It should be entrusted to an experienced lawyer who worked with such documents before. This is another expense item.
The artist's fee may vary depending on the circumstances. The date of the concert is of great importance. For example, on holidays, the amount of payments increases several times. Much depends on the time the artist is on stage and the number of songs he must perform. The number of spectators and the density of the star's tour schedule are taken into account. The more they are, the more expensive the concert will cost the customer. If you still decide to invite a star, you should book the dates of the performance in advance and coordinate them with the musician. A clear organization is the key to the success of the event.