Pay-per-click, or PPC, is a form of advertising that allows you to pay a fee to have your website on the search engine result page (SERP) when someone types in specific keywords or phrases to the search engine. The SERP will display the ads you create to direct visitors to your site, and the fee you pay is based on whether people click your ad.
When done right, PPC can earn you quality leads. That is why it is always recommended to hire the best ppc marketing agency from https://www.k2l.co.uk/service/google-ppc/.
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PPC is a quick method employed by website owners to direct traffic to their website. PPC advertising is a frequently used marketing tool, as it is the fastest way to be highly ranked on the Search Engine Result Page and is part of Search Engine Marketing (SEM).
An excellent digital marketing firm can help a business generate valuable leads through search ads. As mentioned earlier, these are the most popular form of PPC advertising and take place through search engines. These ads are highly targeted as they reach prospects who are already looking for a product or service that the advertiser offers.
Like search engines, social media platforms are great places to put up ads too. With the number of users that the leading social media sites like Facebook, Linked In, and Twitter are gaining, these ads can quickly reach many people. Advanced programming allows these ad campaigns to target prospects based on their interests.