There are hundreds of email software programs and tens of thousands of email marketing services out there. But should you? When you consider the amount of time it takes to research articles, write and edit fresh content, collect and manipulate digital images, produce a browser-friendly template, manage your email list, and send the email campaign, you may find it makes more sense to use a service.
Following are some benefits of using an email newsletter service. You can also hire email newsletter agency at https://kasandz.com/ecommerce-email-marketing/email-newsletter-marketing.
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The content is written for you. Whatever field you're in, there is likely an email newsletter service that caters to your industry. From accountants to nutritionists to zoologists, there is likely a professional in your area who effectively utilizes an email newsletter into their marketing mix.
A reputable email newsletter service will provide two, three or more articles for you and easily save you five to 10 hours of writing and editing.
The graphics are chosen for you. Searching the web for images to use in your email newsletter can take hours. Plus, you will usually have to edit them to make them work. And, of course, you need to make sure you have the legal right to use them.
Even if you use a stock image source for your email newsletter, it will take an hour or two to find the right ones. Think you don't need an image? Think again. A professional newsletter has to look good and read even better. And don't forget there can be stiff penalties if you get caught using an image without permission. A professional email newsletter service will save you time and keep you out of trouble.
The newsletter is produced for you. Creating a browser-friendly email newsletter that appears the way you want it to — in all the most popular browsers — is not for beginners. You will need to know both HTML and CSS coding to get it right. And because popular email clients like Outlook, Google, Yahoo, AOL, and Hotmail frequently change the way their programs work, you'll need to keep up on those changes.
Think you can simply make a newsletter in Word or InDesign and attach it as a PDF? Don't do it. Open rates for PDF newsletters are below 20 percent because viruses and other concerns make most people delete it without a glimpse.