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Product Design is an essential part of developing your idea into a viable, marketable product. It is the process of considering the function of the product, its appearance and how it is going to be made.

The inventor can do a certain amount of this themselves but a professional product designer may well need to be employed. Product design can also help to answer two important questions:

You can look for leading product design firms in Canada.

What Is Product Development Definition & Examples

Is my idea technically possible?

A product designer can conduct an idea feasibility assessment to ensure that your product will work and is possible to manufacture. Some simple products may not require this stage but for others it is essential to ensure that time is not being wasted visualising or prototyping an idea that is not viable.

For example, there is no point visualising a new travel kettle if there are no batteries that are powerful enough to boil a kettle in a compact size.

Will anyone buy my idea?

Who better to answer this question than the buyers for the main retailers, manufacturers or distributors from the market sector that is appropriate for your product?

These are people who deal in the right market and they know it best. In order to present your idea effectively to these industry experts, it would be prudent to properly design and professional present your idea. A good product designer takes a 'back of an envelope sketch' and turns it into a thought through, developed concept that will impress and help gain useful feedback from industry.

An Introduction to Product Design