American brand Coach: luxury bags at an affordable price
Dreaming of a leather bag "under the old days", which will serve faithfully and truthfully for many years, it is worth looking at the American brand Coach. Luxury bags, adored by Sandra Bullock, Eva Longoria and Gwyneth Paltrow, since 2008 you can buy in boutiques of Russia.
Founded as a small workshop in 1941, the firm produced men's bags and wallets, earning very modest profits. At the location, it was called Manhattan Leather Bags. Everything changed in the 60s with the arrival in the family business of the spouses Kahn. Miles managed to open a new way of dressing the skin, making it soft and at the same time extremely strong, and his wife Lilian offered to make a new collection of women's bags. Against the backdrop of the use of other firms of thin leather, which was based on cardboard, the first collection was a resounding success.
The invitation to the company of the famous designer Bonnie Kashin (1962-1974) brought almost revolutionary changes in the appearance of products manufactured under the Coach brand. The image of a horse-drawn carriage on the company's logo speaks of the way goods are delivered to customers for their convenience at the dawn of business development. With the advent of the company Lew Frankfort (1979), the ways of selling have significantly expanded, including the ability to actively use the mail. Began to open branded boutiques (today they are presented in 30 countries), selling branded bags, an online store (1999). In 1986, the firm was bought by Sara Lee Corporation, breathing new life into it.
Products of the company
Today Coach is at the height of popularity in the USA. New York firm - one of the leaders in the market of manufacturing, design and sales of elite accessories: shoes, watches, jewelry and perfumes (more than one hundred items). She owns 25% of all sales in her country (2009 turnover, for example, amounted to $ 3.23 billion). Especially famous for leather products, among which there are exclusive offers, such as collars and leashes for pets. But the main success of Coach - bags for women of fashion who choose practicality and high quality products.
For their manufacture, only high-quality leather is used. In the manufacture of accessories, up to 70% of the prepared material is discarded, which makes branded bags with an antique appearance almost eternal. In addition to leather, textiles are used, which often makes the goods cheaper, but modern materials: nylon, polyester, PVC and jacquard - are not inferior in consumer properties. The firm updates its collections monthly, which is unique and distinguishes the Coach brand.
Bags: price, assortment
The buyer is not sent to the Russian buyer from the official online store of the company. It is also impossible to focus on its prices, because there is an additional tax that is different in every US state. You can buy a bag from middlemen, the price will depend on the demand for the model, the season and the discount system. Super strong branded fabric bags are cheaper than their leather counterparts, however, they will have to pay a lot for the newfangled product. Pricing policy meanwhile allows to classify luxury products as an affordable category. On sales in the US, which regularly arranges the firm Coach, bags of medium size are from 150-200 dollars. The usual price varies between 300-500 dollars.
The assortment of the brand is impressive: from large volume bags for luggage to women's clutch. Products in the form of a dome, a bag, a bag on a kulisk resemble beloved grandmother's redikuly. Because of these models, the Coach brand is often criticized, whose bags look somewhat old-fashioned. But they are so kind and functional that they justify such a style, which will always look somewhat antiquarian. The firm uses also modern forms: shoulder bags-hobo, shoppers, volumetric touts. For business ladies, there are models that perfectly hold the form. By purchasing the original sample, the consumer receives the product with ideal seams, quality fittings and a variety of different departments. For the interior design is as interesting as the external one.
Signs of original bags
The production of a New York firm is now outside the country: not only the United States, but also Italy and China are engaged in manufacturing. This involves a huge number of fakes. How to understand that the buyer is a genuine Coach bag?
The original must meet the following requirements:
- Presence of the original product number attached to the lining fabric (made of leather or textile).
- The presence on the outside of the bag is an embossed label of the brand.
- The presence of the company symbol on the metal fittings.
- Use of lightning by YKK with a piece of skin or a series of rings on a dog.
- Perfect stitches without a single protruding thread.
- The presence of a brand symbol - two letters C, looking at each other. It should be either on the inside or on the outside of the product.
By taking precautions and choosing the right seller, it should be understood that owning a branded bag can make a woman truly happy.